Since its inception, the JESUS PEIRO brand, founded in 1988, has been devoted exclusively to dressing brides, positioning itself as a specialist brand in bridal wear.
Under a philosophy based on the demand for quality, all dresses from the JESUS PEIRO firm are designed and manufactured entirely in Spain, creating collections where the quality of the finish, close to that of haute couture, is the keynote.
The sophistication of the line, the harmony in the interplay of volumes and textiles, the superb care of the finish, always carried out by hand, the exclusive adornments and an elegant and refined style make up the identity of JESUS PEIRO.
The JESUS PEIRO collections, designed by Merche Segarra, are conceived for a woman who is demanding in terms of product quality, who values elegance, follows new trends and who wishes to wear a bridal gown with its own identity.
Three years on, Merche Segarra decided to combine her art studies with fashion design, driven by the excitement of the creativity involved. After completing her training in Milan, she initiated a professional career that would take her into the world of bridal fashion and to the JESUS PEIRO firm, which she joined in 2003.
Women and the modern world they live in are her sources of inspiration. She loves being able to create something both useful and aesthetic. Wedding dresses are very special garments that can only partially reflect the fashion trends of each season. However, the designer ensures that these are in evidence to create a “updated classical” style that identifies the JESUS PEIRO brand and merges all the elements to create novel proposals for each collection.